About David
David Dávila Arimuya
I'm a product leader and founder of P&G Partners, focused on product strategy for Cloud, AI and B2B2C companies. I'm based in Madrid and work across Spain, Europe and international markets.
I work where product, engineering and business priorities need to become one coherent decision system. My background combines product leadership in AdTech and Cloud, electronics engineering, applied data science training and hands-on experience building AI product infrastructure.
I position myself as a fractional Head of Product and product strategy partner for companies that have technical depth but need sharper product judgment: what to build first, which market to prioritize, how to align stakeholders, and how to turn technical capability into adopted product value.
Cloud and AI
Telefónica Tech
From Product Manager to Head of Product Strategy, I focused on shaping product direction for hybrid cloud propositions, portal coherence, data flows, API integration decisions and AI assistant adoption.
AdTech and B2B2C
Clear Channel Europe
From intern to Head of Product, I led product across 12+ European markets in outdoor advertising, balancing advertiser outcomes, audience relevance and inventory monetization.
Cloud, AI and Data
Product, Design and Engineering
I bring Electronics Engineering, MIT Applied Data Science, Product School and AI Product Management training, with hands-on RAG implementation work.
My product philosophy is built around balance: value for users, profitability for the company, and a sustainable operating rhythm for the team. Product strategy is not treated as a deck, but as the criterion that lets a company decide what not to build.
My first step in any engagement is diagnosis. I look for the real product constraint: unclear customer value, stakeholder disagreement, weak prioritization logic, fragmented user experience, or technical work whose business impact has not been made visible enough.
FAQ
Some questions about me
Who am I?
I'm a product leader and founder of P&G Partners. I work with companies that need senior product judgment at the intersection of business, engineering and user value, especially in Cloud, AI and B2B2C environments.
What kind of product leader do I aspire to be?
I think product leadership means balancing three outcomes at once: value for users, profitability for the company, and sustainable growth for the team. My work is focused on making better product decisions, not simply shipping more features.
What companies do I work with?
I tend to create the most impact with technically strong companies that have a working product but lack clarity on where to scale next, what to prioritize, or how to connect product decisions with business growth.
What experience do I bring in Cloud and AI?
I have worked on cloud services portals, hybrid cloud propositions, sovereign infrastructure and applied AI products. At Telefónica Tech, I have led product and UX decisions around a cloud services portal and worked on RAG-based AI assistant adoption.
How do I work with engineering teams?
I have an electronics engineering background and work at product depth with technical teams. I can discuss APIs, data flows, latency, integration constraints and architecture trade-offs well enough to connect technical decisions with user trust and business outcomes.
Want to know if I can help with your product challenge?
Ask David about experience, working style, Cloud, AI, B2B2C product strategy or fractional product leadership.